Alkionis is a hotel located on the small island of Ammouliani, Halkidiki, Greece.
The challenge was to design a brand identity with a fresh new visual language that will make differentiate and stand out from the competition. The two key points were communicating the quality of the services and the experience of the summer vacations. We created a brand identity that is vivid, friendly and playful in every asset form digital to print.
I set up as a primary imagery a duotone image that replicates the natural fade out of colour on stationary if left exposed to the sun for a long time.
As part of the main identity, I designed the symbol along with a bespoke typeface. I try to create a friendly and contemporary aesthetic.
Process and Iteration
The digital communication of the brand was the most important part of the project. Whichever channel we chose to communicate the service, we expected the audience to visit the website in order to get more information about the services and eventually book a room.
Most of the business in hospitality uses a set of images displaying the hotel and services. We differentiated from that norm and created a more graphic and device friendly approach.
I reinterpreted the classic “About” page in terms of content and form. I created a much more fun and memorable experience for the user. “The Island” is an illustration of the island's map that gives basic information about the hotel, the ferry routes, the beaches e.t.c